Ukraine’s Pravda Brewery is making a political splash with an awkwardly named beer: “Trump. President of the Divided States of America.” The beer is a 7.2% ABV Imperial Mexican Lager with lime. The label features a wall, Trump, Putin wearing a MAGA hat, and a man holding a sign that says “Free Melania.”
“For me, every bottle presents an opportunity to send a small message,” Pravda co-owner Yuriy Zastavniy said. “Our sarcastic view of the global march of populism is reflected in the name and the label design.”
In short, if you make 225,000+ barrels of beer, either directly or via a combination of your production and those of other breweries you’re affiliated with through investors, you cannot have a taproom unless you pay the distributors even though they’re not lifting a finger. The bill also restricts self-distributing breweries to 40,000 barrels per year.
It’s worth noting that Governor Abbot gets a lot of money from distributors.
Per the article above, Texas brewers such as Deep Ellum’s Jeff Reardon fear that they’ll have to either pass the increase cost onto consumers or lay people off: “I’m not an economist, but one would have to assume that increased costs and a cap on growth would absolutely lead to increased prices and layoffs, possibly even closures. The middle tier gets pure profit with no need to hire additional people or invest in their business.”
Thanks to reader and listener Nikki B. for this one.
45-year old Robert Mason went Blues Brothers and crashed his Dodge Challenger into an Ohio convenience store to get beer. The crash caused the store clerk to be trapped under debris, but luckily no one died.
Thanks to Nikki B. for this story.
In an effort to compete and expand, The Bruery has sold a majority stake to Boston’s Castanea Partners. “We chose to make Castanea a part of Famille Rue because of their talents and their appreciation and understanding of our vision, and because they want to contribute to our continuous improvement,” company CEO Patrick Rue said.
– Michigan’s beer industry is now worth $10.5 billion, up from $6.64 billion in 2015
– West Ireland’s White Hag Brewing is starting an international beer festival
– The maker of Bud Light is investing $2 billion to make its beer ‘more sophisticated’